At the end of last year Susana Clayton was announced as the next creative director of British brand Joseph. In her first collection for the house, she embraced the brand’s origins and realigned them with the founder’s vision, creating a balance between fashion and a timeless wardrobe of luxury essentials.
Although Clayton was absent on her debut day, the clothes spoke for themselves. Trousers were brought in closer to the body while still being comfortable and comforting, with flattering waists, luxurious fabrics and a slightly flared cut. Knitwear was chunky and oversized, yet sleek, including a handsome cape-shawl topped with a turtleneck, as well as wide scarfs with yarn fringes. Skirts were long with sharp pleats that added a hint of complexity to the minimal clothing.
Each piece was chic, cool and classic, calling for individual consideration — the simplicity conveyed by a new, streamlined approach. Tailoring was sharp, but also purified, creating a collection of pieces that reimagined and transformed women’s bodies.